School of Business
BBA 870: Entrepreneurship and Small Business Management Notes- Kenyatta University

Institution: Kenyatta University
Course: Bachelor of Business Administration
Document Type: PDF
Number of Pages: 160
School of Education Arts
EMP 801: Educational Management Notes-Kenyatta University (Copy)
School of Business
School of Business

Institution: Mount Kenya University
Course: Bachelor of Commerce
Document Type: PDF
Number of Pages: 146
School of Business
BBM 3107:Human Resource Management Notes – Mount Kenya University

Institution: Mount Kenya University
Document Type: PDF
Number of Pages: 132
School of Business

BSU 305: Research Methods Notes
Institution: University
Course: Bachelor of Commerce
Document Type: PDF
Number of Pages: 62
School of Education Arts
BLA 4209 Varieties of English Notes – Mount Kenya University

Institution: Mount Kenya University
Course: Bachelor of Education
Document Type: PDF
Number of Pages: 44
School of Education Arts
AHT 202: EARLY AFRICAN ARCHAEOLOGY NOTES- KENYATTA UNIVERSITY

School of Business

EES 100: Mathematics for Economists I Notes v2
Kenyatta University
Bachelor of Economics
Pages: 101
File: PDF
School of Business

School of Business

Institution: Kenyatta University
Course: Master of Business Administration
Document Type: PDF
Number of Pages: 30
School of Education Arts
ECT 308 TEACHING SUBJECT METHODS: GEOGRAPHY – KENYATTA UNIVERSITY

School of Business

Institution: Mount Kenya University
Course: Bachelor of Education
Document Type: PDF
Number of Pages:59
School of Business
EET 301: Macroeconomic Theory III Notes – Kenyatta University

Institution: Kenyatta University
Course: Bachelor of Economics
Document Type: PDF
Number of Pages:118
School of Business

Institution: Kenyatta University
Course: Master of Business Administration
Document Type: DOCX
Number of Pages: 168
School of Education Arts
BLA 3115: Basics in Literary Theory Notes-Mount Kenya University

Institution: Mount Kenya University
Course: Bachelor of Education
Document Type: PDF
Number of Pages:28
School of Business
AEC 201 Intermediate Microeconomics Notes- Maseno University

Institution: Maseno University
Course: Bachelor of Business Administration
Document Type: PDF
Number of Pages:97
School of Business
BBM 115: Introduction to Micro-Economics Notes- Kenyatta University

Institution: Mount Kenya University
Course: Bachelor of Education
Document Type: PDF
Number of Pages:115
School of Business
EET 100: Introduction to Microeconomics Theory I Notes- Kenyatta University

Institution: University
Course: Bachelor of Commerce
Document Type: PDF
Number of Pages: 107
School of Economics
HBC 2205: Intermediate Microeconomics Notes – Jomo Kenyatta University of Agriculture and Technology

HBC 2205: Intermediate Microeconomics Notes – Jomo Kenyatta University of Agriculture and Technology
Institution: Jomo Kenyatta University of Agriculture and Technology
Course: Bachelor of Commerce
Document Type: PDF
Number of Pages:163
School of Economics
EET 200: Microeconomics Theory II Notes – Kenyatta University

Institution: Kenyatta University
Course: Bachelor of Economics
Document Type: DOC
Number of Pages:109
School of Economics

Institution: Kenyatta University
Course: Bachelor of Economics
Document Type: PDF
Number of Pages: 239
School of Economics

Institution: Kenyatta University
Course: Bachelor of Economics
Document Type: PDF
Number of pages: 81
School of Education Arts
EPS 400 EDUCATIONAL STATISTICS AND EVALUATION NOTES – KENYATTA UNIVERSITY

Institution: Kenyatta University
Course: Bachelor of Education
Document Type: PDF
Number of Pages:122
School of Hospitality, Tourism and Leisure Studies
BTM 152 Introduction to Travel and Tour Operations Notes – Kenyatta University

BTM 152 Introduction to Travel and Tour Operations Notes – Kenyatta University
Number of Pages:161
File Format: PDF
School of Business

Institution: Kenyatta University
Course: Bachelor of Economics and Finance
Pages:168
File Format:PDF

Institution: Mount Kenya University School of Law
Course: Bachelor of Law
Pages:114
Format: PDF
School of Business

Institution: Mount Kenya University
Course: Diploma in Banking
Number of Pages:201
File Format: PDF
(Downloads - 3)
School of Business
DAF1307: Financial Management Notes – Mount Kenya University

Institution: Mount Kenya University
Course: Diploma in Banking
Pages:97
File Format: PDF
School of Business
HPS 2213: Cost Accounting Notes-Jomo Kenyatta University of Agriculture and Technology

Institution: Jomo Kenyatta University of Agriculture and Technology
Course: Bachelor of Commerce
File format: PDF
Number of Pages:211
School of Business

Institution: Kenyatta University
Course: Bachelor of Commerce
File Type: PDF
Number of Pages:67
School of Education Arts
BEP 1104: Introduction to Educational Psychology Notes – Mount Kenya University

Institution: Mount Kenya University
Course: Bachelor of Education Arts
File Type: PDF
File Pages:108
University Resources
BJL 1104: Introduction to Public Relations Notes – Mount Kenya University

Institution: Mount Kenya University
Course: Bachelor of Arts in Mass Media and Communication (BMMC)
Number of Pages:74
File Type:PDF
School of Business
BMS 840: Quantitative Techniques Notes – Kenyatta University

BMS 840: Quantitative Techniques Notes
Number of Pages:169
File Format: PDF
(Downloads - 26)
School of Engineering and Technology
BBM 112: Foundation Mathematics Notes – Mount Kenya University

BBM 112: Foundation Mathematics Notes – Mount Kenya University
File Format:PDF
File Pages:107
File Size: 987KB
School of Engineering and Technology
BIT1203: BASIC DISCRETE MATHEMATICS – MOUNT KENYA UNIVERSITY

School of Business
BPY 1101: Basic Electricity and Optics Notes – Mount Kenya University

BPY 1101: Basic Electricity and Optics Notes – Mount Kenya University
Institution: Mount Kenya University
Course: Bachelor of Business Information Technology
Document Type: PDF
File Pages: 71
School of Business
HBC 2207: Principles of Auditing Notes – Jomo Kenyatta University

School of Business

School of Business
BBM-224-Principles-of-Risk-Management-and-Insurance Notes – Mount Kenya University

BBM-224-Principles-of-Risk-Management-and-Insurance Notes – Mount Kenya University
Pages:94
File Format:PDF
School of Business
BAC 201 Accounting for Liabilities and Equities Notes – Kenyatta University

BAC 201 Accounting for Liabilities and Equities Notes
Number of Pages: 117 Pages
Topics Covered:
CURRENT LIABILITIES AND CONTINGENCIES
LONG-TERM LIABILITIES
LEASES
STOCKHOLDERS’ EQUITY
DIVIDENDS, CONVERTIBLES, WARRANTS, AND EARNINGS PER Share
School of Business
BBM 224 Principles of Risk Management and Insurance Notes – Mount Kenya University

BBM 224 Principles of Risk Management and Insurance Notes – Mount Kenya University
Type of File: PDF
Number of Pages:94
School of Business

School of Business

School of Business
BBM 225: Intermediate Macroeconomics Notes – Mount Kenya University

School of Business

Title: EAE 405 Development Planning Notes
Course: Bachelor of Economics
Format: PDF
Page Count: 80 pages
School of Education Arts
ECT 314, BED 314 Subject Methods (Business Studies) Notes – Kenyatta University

Institution: Kenyatta University
Course: Bachelor of Education (Arts)
Pages:50
File: MS Word
School of Education Arts

School of Business

Institution: Mount Kenya University
Course: Bachelor of Commerce
Pages:87
File:pdf
School of Education Science

Institution: University
Course: Bachelor of Science (Physics)
Pages:57
File;PDF
School of Business
BBM 312: Business Statistics II Notes- Mount Kenya University

Institution: Mount Kenya University
Course: Finance and Accounting
Pages:71
File:PDF
School of Business
BBA 414: Management of Public Enterprises Notes-Kenyatta University

Institution: Kenyatta University
Course: Bachelor of Commerce
Pages: 49
File:pdf
School of Business
EAE 403: Financial Economics Lecture Notes- Kenyatta University

Institution: Kenyatta University
Course: Bachelor of Economics and Finance
Pages: 103
File: pdf
School of Business

Institution: Kenyatta University
Course: Bachelor of Economics and Finance
Pages:67
File: pdf
School of Business
BHM 822 : Human Resource Management Notes- Kenyatta University

Institution: Kenyatta University
Course: Master of Business Administration
Pages:152
File:pdf
School of Business

Institution: Kenyatta University
Course: Master of Business Administration
Pages:201
File:pdf
Course Outline
1. The Theoretical Framework of Accounting.
Definition
Advantages of theoretical framework
Disadvantages of theoretical framework
Structure of typical theoretical framework of accounting
Issues dealt with by theoretical framework
2. Accounting Concepts
Fundamental accounting concepts
Other accounting concepts/principles
Accounting bases
Accounting policies
3. Accounting Standards (IFRs)
Introduction
Development of Accounting standards
Purpose of accounting standards
Disadvantages of Accounting standards
International harmonization
Disadvantages of harmonization and Barriers to harmonization of accounting standards.
Regulation of Accounting profession in Kenya
4. Accounting Cycle
Journal entries
Ledger accounts
Trial balance
Preparation of financial statements including cash flow statement.
Financial analysis and basic accounting ratios
5. Disposal and valuation of tangible and intangible assets
Difference of tangible and intangible assets
Value of resources after trade-in
Gain and losses on disposal
Contingent assets and Contingent liabilities
6. Social Responsibility Accounting.
Nature and scope of social responsibility accounting
Aspects of corporate social responsibility accounting
School of Business

Institution: Kenyatta University
Course: Master of Business Administration
Pages: 137
File: pdf
Table of Contents
TABLE OF CONTENT 11
LESSON 1: DEFINITIONS AND CONCEPTS IN MARKETING MANAGEMENT 15
1.1 Introduction 15
1.2 Lesson Learning Outcomes 15
1.2.2 Different Marketing Management Orientations 17
1.2.3 Marketing and Change (Strategic Marketing Triangle) 19
1.3 Assessment Questions 21
LESSON 2: MARKETING ENVIRONMENTAL ANALYSIS 23
2.1 Introduction 23
2.2 Lesson Learning Outcomes 23
2.2.2 Internal Marketing Environment 25
2.2.3 Micro Marketing Environment 26
2.2.4 Macro Marketing Environment 28
2.2.5 SWOT Analysis 30
2.2.6 Responding to Changes in the Marketing Environment 32
2.3 Assessment Questions 33
2.4 References 34
LESSON 3: ANALYZING BUYERS’ BEHAVIOUR 36
3.1 Introduction 36
3.2 Lesson Learning Outcomes 36
3.2.1 Define the concept of consumer behavior 36
3.2.2 Factors Influencing Consumer Purchase Decisions 38
3.2.3 Consumer Decision Making Process 40
3.2.4 Consumer Adoption Process 42
3.2.5 Relevance of Understanding Consumer Behaviour to Managers 44
3.3 Assessment Questions 45
3.4 References 46
LESSON 4: MARKET SEGMENTATION, TARGETING AND POSITIONING 48
4.1 Introduction 48
4.2 Lesson Learning Outcomes 48
4.2.1 Concept of Market Segmentation 48
4.2.2 Relevance of Market Segmentation 50
4.2.3 Bases for Segmenting Consumer Markets 52
4.2.4 Concept Targeting 53
4.2.5 Selecting Target Markets 55
4.2.6 Explain the concept of market positioning and its relevance 56
4.3 Assessment Questions 58
4.4 References 59
LESSON 5: MARKETING INFORMATION SYSTEMS AND FORECATING 61
5.1 Introduction 61
5.2 Lesson Learning Outcomes 61
5.2.1 Marketing Information Systems (MIS) 61
5.2.2 Demand Forecasting and Market Measurement 64
5.3 Assessment Questions 66
5.4 References 67
LESSON 6: PRODUCT DECISIONS 69
6.1 Introduction 69
6.2 Lesson Learning Outcomes 69
6.2.1 Product/Service concept and Product Levels 69
6.2.2 New Product Development Process 72
6.2.3 Product Life Cycle and Strategies 73
6.2.4 Implications of PLC on Business Planning and Budgeting 76
6.3 Assessment Questions 78
6.4 References 79
LESSON 7: PRICING DECISIONS 80
7.1 Introduction 80
7.2 Lesson learning outcomes 80
7.2.2 Pricing Objectives 82
7.2.3 Pricing Strategies 84
7.2.4 Use of Pricing to Gain Competitive Advantage 86
7.3 Assessment Questions 88
7.4 References 90
LESSON 8:PLACE/DISTRIBUTION DECISIONS 91
8.1 Introduction 91
8.2 LessonLearning Outcomes 91
8.2.1 Market Coverage/Distribution Channels 91
8.2.3 Marketing/Distribution Channels 94
8.2.3 Design and Management of Marketing Channels 96
8.2.4 Logistics Management or Physical Distribution 99
8.2.5 E-tivity: Logistics Management or Physical distribution 99
8.3 Assessment Questions 101
8.4 References 103
LESSON 9: PROMOTION DECISIONS 104
9.1 Introduction 104
9.2. Lesson Learning Outcomes 104
9.2.1 Role/Objectives of Promotion 104
9.2.2 Promotional Mix/Tools 106
9.2.2 Developing Promotion Strategies 109
9.2.4 Integrated Marketing Communication 111
9.3 Assessment Questions 113
9.4 References 114
LESSON 10: INTRODUCTION TO MARKETING PLANNING 116
10.1 Introduction 116
10.2 Lesson Learning Outcomes 116
10.2.1 Concept of Marketing Plans and marketing planning 116
10.2.2 Process of developing a marketing Plan 118
10.2.3 Implication of marketing plans on Business Decisions 121
10.3 Assessment Questions 123
10.4 References 123
LESSON 11: MANAGING GLOBAAL MARKETING PROGRAMS 125
MANAGING GLOBAL MARKETING PROGRAMS 125
11.1 Introduction 125
11.2 Lesson Learning Outcomes 125
11.2.1 Nature of Global Markets 125
11.2.3 Global Marketing Environment 127
11.2.3 Trends in the Global Markets 130
11.3 Assessment Questions 132
11.4 References 133
ANSWERS TO LESSONS ASSESSMENT QUESTIONS 135
School of Business
BAC 813 Financial Accounting Notes Version 2- Kenyatta University

Pages:122
File: pdf
FINANCIAL ACCOUNTING FLOW CHART
WEEK TOPIC
WEEK 1: INTRODUCTION (YOUR CONTEXT, YOUR GOALS, ABOUT ACCOUNTING)
WEEK 1: INTRODUCTION TO ACCOUNTING
WEEK 2:
CONCEPTUAL FRAMEWORK
WEEK 3:
FINANCIAL STATEMENTS (CONTENT & PURPOSE)
ACCOUNTING STANDARDS
WEEK 4:
RECORDING TRANSACTIONS AND SUMMARIZING ACCOUNTING DATA
WEEK 5:
PREPARATION OF FINANCIAL STATEMENTS
– INCOME STATEMENT
– STATEMENT OF FINANCIAL POSITION
WEEK 6:
PREPARATION OF FINANCIAL STATEMENTS
c) CASH FLOW
WEEK :7
ANALYSIS AND INTERPRETATION OF FINANCIAL STATEMENTS
WEEK 8:
ANALYSIS AND INTERPRETATION OF FINANCIAL STATEMENTS(TWO)
WEEK 9:
CURRENT ACCOUNTING ISSUES
WEEK 10: ETHICS FOR ACCOUNTANTS
WEEK 11&12 EXAMINATION
School of Business

Institution: Kenyatta University
Course: Master of Business Administration
Pages:150
File:PDF
School of Business
BAC 822: Entrepreneurial Finance Notes – Kenyatta University

Institution: Kenyatta University
Course: Master of Business Administration
Pages: 136
File: PDF
School of Business

Institution: Kenyatta University
Course: Master of Business Administration
Pages: 246
File: PDF
School of Business
School of Business

Institution: Kenyatta University
Course: Master of Business Administration
Pages:71
File: PDF