KSh200.00

Institution: Kenyatta University

Course: Bachelor of Business Administration

Document Type: PDF

Number of Pages: 160

Click to Buy Now
KSh150.00

Institution: Mount Kenya University

Course: Bachelor of Commerce

Document Type: PDF

Number of Pages: 146

Click to Buy Now
KSh150.00

Institution: Mount Kenya University

Document Type: PDF

Number of Pages: 132

Click to Buy Now
KSh100.00

BSU 305: Research Methods Notes

Institution: University

Course: Bachelor of Commerce

Document Type: PDF

Number of Pages: 62

Click to Buy Now
KSh100.00

Institution: Mount Kenya University

Course: Bachelor of Education

Document Type: PDF

Number of Pages: 44

Click to Buy Now
KSh150.00

EES 100: Mathematics for Economists I Notes  v2
Kenyatta University
Bachelor of Economics

Pages: 101

File: PDF

Click to Buy Now
KSh200.00

Institution: Kenyatta University

Course: Master of Business Administration

Document Type: PDF

Number of Pages: 30

Click to Buy Now
KSh150.00

Institution: Kenyatta University

Document Type: PDF

Number of Pages: 54

Click to Buy Now
KSh150.00

Institution: Mount Kenya University

Course: Bachelor of Education

Document Type: PDF

Number of Pages:59

Click to Buy Now
KSh150.00

Institution: Kenyatta University

Course: Bachelor of Economics

Document Type: PDF

Number of Pages:118

Click to Buy Now
KSh200.00

Institution: Kenyatta University
Course: Master of Business Administration
Document Type: DOCX
Number of Pages: 168

Click to Buy Now
KSh150.00

Institution: Mount Kenya University
Course: Bachelor of Education
Document Type: PDF
Number of Pages:28

Click to Buy Now
KSh150.00

Institution: Maseno University
Course: Bachelor of Business Administration
Document Type: PDF
Number of Pages:97

Click to Buy Now
KSh150.00

Institution: Mount Kenya University

Course: Bachelor of Education

Document Type: PDF

Number of Pages:115

Click to Buy Now
KSh150.00

Institution: University

Course: Bachelor of Commerce

Document Type: PDF

Number of Pages: 107

Click to Buy Now
KSh150.00

Institution: Jomo Kenyatta University of Agriculture and Technology

Course: Bachelor of Commerce

Document Type: PDF

Number of Pages:163

Click to Buy Now
KSh150.00

Institution: Kenyatta University

Course: Bachelor of Economics

Document Type: DOC

Number of Pages:109

Click to Buy Now
KSh150.00

Institution: Kenyatta University

Course: Bachelor of Economics

Document Type: PDF

Number of Pages: 239

Click to Buy Now
KSh150.00

Institution: Kenyatta University

Course: Bachelor of Economics

Document Type: PDF

Number of pages: 81

Click to Buy Now
KSh150.00

Institution: Kenyatta University

Course: Bachelor of Education

Document Type: PDF

Number of Pages:122

Click to Buy Now
KSh100.00

BTM 152 Introduction to Travel and Tour Operations Notes – Kenyatta University

Number of Pages:161

File Format: PDF

Click to Buy Now
KSh100.00

Institution: Kenyatta University

Course: Bachelor of Economics and Finance

Pages:168

File Format:PDF

Click to Buy Now
KSh100.00

Institution: Mount Kenya University School of Law

Course: Bachelor of Law

Pages:114

Format: PDF

Click to Buy Now

Institution: Mount Kenya University

Course: Diploma in Banking

Number of Pages:201

File Format: PDF

(Downloads - 3)

KSh150.00

Institution: Mount Kenya University

Course: Diploma in Banking

Pages:97

File Format: PDF

Click to Buy Now
KSh100.00

Institution: Jomo Kenyatta University of Agriculture and Technology

Course: Bachelor of Commerce

File format: PDF

Number of Pages:211

Click to Buy Now
KSh100.00

Institution: Kenyatta University

Course: Bachelor of Commerce

File Type: PDF

Number of Pages:67

Click to Buy Now
KSh100.00

Institution: Mount Kenya University

Course: Bachelor of Education Arts

File Type: PDF

File Pages:108

Click to Buy Now
KSh150.00

Institution: Mount Kenya University

Course: Bachelor of  Arts in Mass Media and Communication (BMMC)

Number of Pages:74

File Type:PDF

Click to Buy Now

BMS 840: Quantitative Techniques Notes

Number of Pages:169

File Format: PDF

 

(Downloads - 26)

KSh150.00

BBM 112: Foundation Mathematics Notes – Mount Kenya University

File Format:PDF

File Pages:107

File Size: 987KB

Click to Buy Now
KSh150.00

File Pages:72

File Format :PDF

File Size: 1mb

Click to Buy Now
KSh200.00

BPY 1101: Basic Electricity and Optics Notes – Mount Kenya University

InstitutionMount Kenya University

CourseBachelor of Business Information Technology

Document TypePDF

File Pages: 71

Click to Buy Now
KSh150.00

BBM 221 MANEGEMENT ACCOUNTING I NOTES

PAGES:127

FILE FORMAT:PDF

Click to Buy Now
KSh150.00

BBM-224-Principles-of-Risk-Management-and-Insurance Notes – Mount Kenya University

Pages:94

File Format:PDF

Click to Buy Now
KSh150.00

BAC 201 Accounting for Liabilities and Equities  Notes
Number of Pages: 117 Pages
Topics Covered:
CURRENT LIABILITIES AND CONTINGENCIES
LONG-TERM LIABILITIES
LEASES
STOCKHOLDERS’ EQUITY
DIVIDENDS, CONVERTIBLES, WARRANTS, AND EARNINGS PER Share

Click to Buy Now
KSh100.00

BBM 224 Principles of Risk Management and Insurance Notes – Mount Kenya University

Type of File: PDF

Number of  Pages:94

Click to Buy Now

School of Business

Cost Accounting Notes

KSh100.00
KSh100.00

Number of Pages:142

File Format: PDF

Click to Buy Now
KSh100.00

Number of  Pages: 122

File Format:PDF

Click to Buy Now
KSh100.00

Title: EAE 405 Development Planning Notes
Course: Bachelor of Economics
Format: PDF
Page Count: 80 pages

Click to Buy Now
KSh100.00

Institution: Kenyatta University
Course: Bachelor of Education (Arts)
Pages:50
File: MS Word

Click to Buy Now

(Downloads - 41)

KSh100.00

Institution: Mount Kenya University
Course: Bachelor of Commerce
Pages:87
File:pdf

Click to Buy Now
KSh100.00

Institution: University

Course: Bachelor of Science (Physics)
Pages:57
File;PDF

Click to Buy Now
KSh100.00

Institution: Mount Kenya University
Course: Finance and Accounting
Pages:71
File:PDF

Click to Buy Now

File:pdf
Pages:268

(Downloads - 40)

KSh100.00

Institution: Kenyatta University

Course: Bachelor of Commerce
Pages: 49
File:pdf

Click to Buy Now
KSh100.00

Institution: Kenyatta University
Course: Bachelor of Economics and Finance
Pages: 103
File: pdf

Click to Buy Now
KSh100.00

Institution: Kenyatta University
Course: Bachelor of Economics and Finance
Pages:67
File: pdf

Click to Buy Now
KSh200.00

Institution: Kenyatta University
Course: Master of Business Administration
Pages:152
File:pdf

Click to Buy Now
KSh200.00

Institution: Kenyatta University

Course: Master of Business Administration
Pages:201
File:pdf
Course Outline

1. The Theoretical Framework of Accounting.

 Definition
 Advantages of theoretical framework
 Disadvantages of theoretical framework
 Structure of typical theoretical framework of accounting
 Issues dealt with by theoretical framework

2. Accounting Concepts

 Fundamental accounting concepts
 Other accounting concepts/principles
 Accounting bases
 Accounting policies

3. Accounting Standards (IFRs)

 Introduction
 Development of Accounting standards
 Purpose of accounting standards
 Disadvantages of Accounting standards
 International harmonization
 Disadvantages of harmonization and Barriers to harmonization of accounting standards.
 Regulation of Accounting profession in Kenya

4. Accounting Cycle

 Journal entries
 Ledger accounts
 Trial balance
 Preparation of financial statements including cash flow statement.
 Financial analysis and basic accounting ratios

5. Disposal and valuation of tangible and intangible assets
 Difference of tangible and intangible assets
 Value of resources after trade-in
 Gain and losses on disposal
 Contingent assets and Contingent liabilities

6. Social Responsibility Accounting.

 Nature and scope of social responsibility accounting
 Aspects of corporate social responsibility accounting

Click to Buy Now
KSh200.00

Institution: Kenyatta University
Course: Master of Business Administration
Pages: 137
File: pdf
Table of Contents
TABLE OF CONTENT 11
LESSON 1: DEFINITIONS AND CONCEPTS IN MARKETING MANAGEMENT 15
1.1 Introduction 15
1.2 Lesson Learning Outcomes 15
1.2.2 Different Marketing Management Orientations 17
1.2.3 Marketing and Change (Strategic Marketing Triangle) 19
1.3 Assessment Questions 21
LESSON 2: MARKETING ENVIRONMENTAL ANALYSIS 23
2.1 Introduction 23
2.2 Lesson Learning Outcomes 23
2.2.2 Internal Marketing Environment 25
2.2.3 Micro Marketing Environment 26
2.2.4 Macro Marketing Environment 28
2.2.5 SWOT Analysis 30
2.2.6 Responding to Changes in the Marketing Environment 32
2.3 Assessment Questions 33
2.4 References 34
LESSON 3: ANALYZING BUYERS’ BEHAVIOUR 36
3.1 Introduction 36
3.2 Lesson Learning Outcomes 36
3.2.1 Define the concept of consumer behavior 36
3.2.2 Factors Influencing Consumer Purchase Decisions 38
3.2.3 Consumer Decision Making Process 40
3.2.4 Consumer Adoption Process 42
3.2.5 Relevance of Understanding Consumer Behaviour to Managers 44
3.3 Assessment Questions 45
3.4 References 46
LESSON 4: MARKET SEGMENTATION, TARGETING AND POSITIONING 48
4.1 Introduction 48
4.2 Lesson Learning Outcomes 48
4.2.1 Concept of Market Segmentation 48
4.2.2 Relevance of Market Segmentation 50
4.2.3 Bases for Segmenting Consumer Markets 52
4.2.4 Concept Targeting 53
4.2.5 Selecting Target Markets 55
4.2.6 Explain the concept of market positioning and its relevance 56
4.3 Assessment Questions 58
4.4 References 59
LESSON 5: MARKETING INFORMATION SYSTEMS AND FORECATING 61
5.1 Introduction 61
5.2 Lesson Learning Outcomes 61
5.2.1 Marketing Information Systems (MIS) 61
5.2.2 Demand Forecasting and Market Measurement 64
5.3 Assessment Questions 66
5.4 References 67
LESSON 6: PRODUCT DECISIONS 69
6.1 Introduction 69
6.2 Lesson Learning Outcomes 69
6.2.1 Product/Service concept and Product Levels 69
6.2.2 New Product Development Process 72
6.2.3 Product Life Cycle and Strategies 73
6.2.4 Implications of PLC on Business Planning and Budgeting 76
6.3 Assessment Questions 78
6.4 References 79
LESSON 7: PRICING DECISIONS 80
7.1 Introduction 80
7.2 Lesson learning outcomes 80
7.2.2 Pricing Objectives 82
7.2.3 Pricing Strategies 84
7.2.4 Use of Pricing to Gain Competitive Advantage 86
7.3 Assessment Questions 88
7.4 References 90
LESSON 8:PLACE/DISTRIBUTION DECISIONS 91
8.1 Introduction 91
8.2 LessonLearning Outcomes 91
8.2.1 Market Coverage/Distribution Channels 91
8.2.3 Marketing/Distribution Channels 94
8.2.3 Design and Management of Marketing Channels 96
8.2.4 Logistics Management or Physical Distribution 99
8.2.5 E-tivity: Logistics Management or Physical distribution 99
8.3 Assessment Questions 101
8.4 References 103
LESSON 9: PROMOTION DECISIONS 104
9.1 Introduction 104
9.2. Lesson Learning Outcomes 104
9.2.1 Role/Objectives of Promotion 104
9.2.2 Promotional Mix/Tools 106
9.2.2 Developing Promotion Strategies 109
9.2.4 Integrated Marketing Communication 111
9.3 Assessment Questions 113
9.4 References 114
LESSON 10: INTRODUCTION TO MARKETING PLANNING 116
10.1 Introduction 116
10.2 Lesson Learning Outcomes 116
10.2.1 Concept of Marketing Plans and marketing planning 116
10.2.2 Process of developing a marketing Plan 118
10.2.3 Implication of marketing plans on Business Decisions 121
10.3 Assessment Questions 123
10.4 References 123
LESSON 11: MANAGING GLOBAAL MARKETING PROGRAMS 125
MANAGING GLOBAL MARKETING PROGRAMS 125
11.1 Introduction 125
11.2 Lesson Learning Outcomes 125
11.2.1 Nature of Global Markets 125
11.2.3 Global Marketing Environment 127
11.2.3 Trends in the Global Markets 130
11.3 Assessment Questions 132
11.4 References 133
ANSWERS TO LESSONS ASSESSMENT QUESTIONS 135

Click to Buy Now
KSh200.00

Pages:122
File: pdf
FINANCIAL ACCOUNTING FLOW CHART
WEEK TOPIC
WEEK 1: INTRODUCTION (YOUR CONTEXT, YOUR GOALS, ABOUT ACCOUNTING)
WEEK 1: INTRODUCTION TO ACCOUNTING
WEEK 2:
CONCEPTUAL FRAMEWORK
WEEK 3:
FINANCIAL STATEMENTS (CONTENT & PURPOSE)
ACCOUNTING STANDARDS
WEEK 4:
RECORDING TRANSACTIONS AND SUMMARIZING ACCOUNTING DATA
WEEK 5:
PREPARATION OF FINANCIAL STATEMENTS
– INCOME STATEMENT
– STATEMENT OF FINANCIAL POSITION
WEEK 6:
PREPARATION OF FINANCIAL STATEMENTS
c) CASH FLOW
WEEK :7
ANALYSIS AND INTERPRETATION OF FINANCIAL STATEMENTS
WEEK 8:
ANALYSIS AND INTERPRETATION OF FINANCIAL STATEMENTS(TWO)
WEEK 9:
CURRENT ACCOUNTING ISSUES
WEEK 10: ETHICS FOR ACCOUNTANTS
WEEK 11&12 EXAMINATION

Click to Buy Now
KSh200.00

Institution: Kenyatta University

Course: Master of Business Administration

Pages:150

File:PDF

Click to Buy Now
KSh200.00

Institution: Kenyatta University

Course: Master of Business Administration

Pages: 136

File: PDF

Click to Buy Now
KSh200.00

Institution: Kenyatta University

Course: Master of Business Administration

Pages: 246

File: PDF

Click to Buy Now
KSh200.00

Institution: Kenyatta University

Course: Master of Business Administration

Pages:71

File: PDF

Click to Buy Now
WeCreativez WhatsApp Support
Hi! Chat with Us!