DBM 1211 Principles of Marketing Notes- Mount Kenya University
KSh100.00
Institution: Mount Kenya University
Course: Diploma in Business Management
Pages:82
Summary
Detailed Notes for a diploma student
Covers the whole course outline as entailed below;
~overview of Marketing
~marketing philosophies
~marketing information systems:- research and marketing intelligence
~marketing environment
~consumer behavior
~market targeting and positioning
~product decisions
~marketing mix.
The notes are very short ,clear and eligible for any diploma student taking business management course.
Related products
School of Education Science
School of Business
BED 2110/2124: Mathematics for Economists I Notes- Mount Kenya University
College Resources
School of Business
Business Plan
School of Business
College Resources
School of Agriculture