DBM 1211 Principles of Marketing Notes- Mount Kenya University

KSh100.00

Institution: Mount Kenya University

Course: Diploma in Business Management

Pages:82

Summary

Detailed Notes for a diploma student
Covers the whole course outline as entailed below;
~overview of Marketing
~marketing philosophies
~marketing information systems:- research and marketing intelligence
~marketing environment
~consumer behavior
~market targeting and positioning
~product decisions
~marketing mix.
The notes are very short ,clear and eligible for any diploma student taking business management course.

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DBM 1211 Principles of Marketing Notes- Mount Kenya University
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