BBM 212: Principles of Marketing Notes- Moi University
KSh100.00
Institution: Moi University
Course: Bachelor of Business Management
Pages:59
Document Type: PDF
Summary
This is a detailed documentation that discusses marketing beyond mere selling and advertising. It looks at more of the ideas and strategies that creation of consumer value through analysis of goods and services required by them.It consists of
a)Introduction to Marketing
b)The Marketing environment
c)Market segmentation and positioning
dThe marketing mix
e)Product Distribution strategy and
f)The promotion Mix.
Categories: School of Business, School of Economics, University Resources
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