BBM 212: Principles of Marketing Notes- Moi University

Institution: Moi University

Course: Bachelor of Business Management

Pages:59

Document Type: PDF

Summary

This is a detailed documentation that discusses marketing beyond mere selling and advertising. It looks at more of the ideas and strategies that creation of consumer value through analysis of goods and services required by them.It consists of
a)Introduction to Marketing
b)The Marketing environment
c)Market segmentation and positioning
dThe marketing mix
e)Product Distribution strategy and
f)The promotion Mix.