School of Business
Institution: Kenyatta University
Course: Master of Business Administration
Pages:201
File:pdf
Course Outline
1. The Theoretical Framework of Accounting.
Definition
Advantages of theoretical framework
Disadvantages of theoretical framework
Structure of typical theoretical framework of accounting
Issues dealt with by theoretical framework
2. Accounting Concepts
Fundamental accounting concepts
Other accounting concepts/principles
Accounting bases
Accounting policies
3. Accounting Standards (IFRs)
Introduction
Development of Accounting standards
Purpose of accounting standards
Disadvantages of Accounting standards
International harmonization
Disadvantages of harmonization and Barriers to harmonization of accounting standards.
Regulation of Accounting profession in Kenya
4. Accounting Cycle
Journal entries
Ledger accounts
Trial balance
Preparation of financial statements including cash flow statement.
Financial analysis and basic accounting ratios
5. Disposal and valuation of tangible and intangible assets
Difference of tangible and intangible assets
Value of resources after trade-in
Gain and losses on disposal
Contingent assets and Contingent liabilities
6. Social Responsibility Accounting.
Nature and scope of social responsibility accounting
Aspects of corporate social responsibility accounting
School of Business
Institution: Kenyatta University
Course: Master of Business Administration
Pages: 137
File: pdf
Table of Contents
TABLE OF CONTENT 11
LESSON 1: DEFINITIONS AND CONCEPTS IN MARKETING MANAGEMENT 15
1.1 Introduction 15
1.2 Lesson Learning Outcomes 15
1.2.2 Different Marketing Management Orientations 17
1.2.3 Marketing and Change (Strategic Marketing Triangle) 19
1.3 Assessment Questions 21
LESSON 2: MARKETING ENVIRONMENTAL ANALYSIS 23
2.1 Introduction 23
2.2 Lesson Learning Outcomes 23
2.2.2 Internal Marketing Environment 25
2.2.3 Micro Marketing Environment 26
2.2.4 Macro Marketing Environment 28
2.2.5 SWOT Analysis 30
2.2.6 Responding to Changes in the Marketing Environment 32
2.3 Assessment Questions 33
2.4 References 34
LESSON 3: ANALYZING BUYERS’ BEHAVIOUR 36
3.1 Introduction 36
3.2 Lesson Learning Outcomes 36
3.2.1 Define the concept of consumer behavior 36
3.2.2 Factors Influencing Consumer Purchase Decisions 38
3.2.3 Consumer Decision Making Process 40
3.2.4 Consumer Adoption Process 42
3.2.5 Relevance of Understanding Consumer Behaviour to Managers 44
3.3 Assessment Questions 45
3.4 References 46
LESSON 4: MARKET SEGMENTATION, TARGETING AND POSITIONING 48
4.1 Introduction 48
4.2 Lesson Learning Outcomes 48
4.2.1 Concept of Market Segmentation 48
4.2.2 Relevance of Market Segmentation 50
4.2.3 Bases for Segmenting Consumer Markets 52
4.2.4 Concept Targeting 53
4.2.5 Selecting Target Markets 55
4.2.6 Explain the concept of market positioning and its relevance 56
4.3 Assessment Questions 58
4.4 References 59
LESSON 5: MARKETING INFORMATION SYSTEMS AND FORECATING 61
5.1 Introduction 61
5.2 Lesson Learning Outcomes 61
5.2.1 Marketing Information Systems (MIS) 61
5.2.2 Demand Forecasting and Market Measurement 64
5.3 Assessment Questions 66
5.4 References 67
LESSON 6: PRODUCT DECISIONS 69
6.1 Introduction 69
6.2 Lesson Learning Outcomes 69
6.2.1 Product/Service concept and Product Levels 69
6.2.2 New Product Development Process 72
6.2.3 Product Life Cycle and Strategies 73
6.2.4 Implications of PLC on Business Planning and Budgeting 76
6.3 Assessment Questions 78
6.4 References 79
LESSON 7: PRICING DECISIONS 80
7.1 Introduction 80
7.2 Lesson learning outcomes 80
7.2.2 Pricing Objectives 82
7.2.3 Pricing Strategies 84
7.2.4 Use of Pricing to Gain Competitive Advantage 86
7.3 Assessment Questions 88
7.4 References 90
LESSON 8:PLACE/DISTRIBUTION DECISIONS 91
8.1 Introduction 91
8.2 LessonLearning Outcomes 91
8.2.1 Market Coverage/Distribution Channels 91
8.2.3 Marketing/Distribution Channels 94
8.2.3 Design and Management of Marketing Channels 96
8.2.4 Logistics Management or Physical Distribution 99
8.2.5 E-tivity: Logistics Management or Physical distribution 99
8.3 Assessment Questions 101
8.4 References 103
LESSON 9: PROMOTION DECISIONS 104
9.1 Introduction 104
9.2. Lesson Learning Outcomes 104
9.2.1 Role/Objectives of Promotion 104
9.2.2 Promotional Mix/Tools 106
9.2.2 Developing Promotion Strategies 109
9.2.4 Integrated Marketing Communication 111
9.3 Assessment Questions 113
9.4 References 114
LESSON 10: INTRODUCTION TO MARKETING PLANNING 116
10.1 Introduction 116
10.2 Lesson Learning Outcomes 116
10.2.1 Concept of Marketing Plans and marketing planning 116
10.2.2 Process of developing a marketing Plan 118
10.2.3 Implication of marketing plans on Business Decisions 121
10.3 Assessment Questions 123
10.4 References 123
LESSON 11: MANAGING GLOBAAL MARKETING PROGRAMS 125
MANAGING GLOBAL MARKETING PROGRAMS 125
11.1 Introduction 125
11.2 Lesson Learning Outcomes 125
11.2.1 Nature of Global Markets 125
11.2.3 Global Marketing Environment 127
11.2.3 Trends in the Global Markets 130
11.3 Assessment Questions 132
11.4 References 133
ANSWERS TO LESSONS ASSESSMENT QUESTIONS 135
School of Business
BAC 813 Financial Accounting Notes Version 2- Kenyatta University
Pages:122
File: pdf
FINANCIAL ACCOUNTING FLOW CHART
WEEK TOPIC
WEEK 1: INTRODUCTION (YOUR CONTEXT, YOUR GOALS, ABOUT ACCOUNTING)
WEEK 1: INTRODUCTION TO ACCOUNTING
WEEK 2:
CONCEPTUAL FRAMEWORK
WEEK 3:
FINANCIAL STATEMENTS (CONTENT & PURPOSE)
ACCOUNTING STANDARDS
WEEK 4:
RECORDING TRANSACTIONS AND SUMMARIZING ACCOUNTING DATA
WEEK 5:
PREPARATION OF FINANCIAL STATEMENTS
– INCOME STATEMENT
– STATEMENT OF FINANCIAL POSITION
WEEK 6:
PREPARATION OF FINANCIAL STATEMENTS
c) CASH FLOW
WEEK :7
ANALYSIS AND INTERPRETATION OF FINANCIAL STATEMENTS
WEEK 8:
ANALYSIS AND INTERPRETATION OF FINANCIAL STATEMENTS(TWO)
WEEK 9:
CURRENT ACCOUNTING ISSUES
WEEK 10: ETHICS FOR ACCOUNTANTS
WEEK 11&12 EXAMINATION
School of Business
Institution: Kenyatta University
Course: Master of Business Administration
Pages:150
File:PDF
School of Business
BAC 822: Entrepreneurial Finance Notes – Kenyatta University
Institution: Kenyatta University
Course: Master of Business Administration
Pages: 136
File: PDF
School of Business
Institution: Kenyatta University
Course: Master of Business Administration
Pages: 246
File: PDF
School of Business
School of Business
Institution: Kenyatta University
Course: Master of Business Administration
Pages:71
File: PDF
School of Business
Institution: Moi University
Course: Bachelor of Business Management
Pages:59
Document Type: PDF
Summary
This is a detailed documentation that discusses marketing beyond mere selling and advertising. It looks at more of the ideas and strategies that creation of consumer value through analysis of goods and services required by them.It consists of
a)Introduction to Marketing
b)The Marketing environment
c)Market segmentation and positioning
dThe marketing mix
e)Product Distribution strategy and
f)The promotion Mix.
School of Business
DBM 1211 Principles of Marketing Notes- Mount Kenya University
Institution: Mount Kenya University
Course: Diploma in Business Management
Pages:82
Summary
Detailed Notes for a diploma student
Covers the whole course outline as entailed below;
~overview of Marketing
~marketing philosophies
~marketing information systems:- research and marketing intelligence
~marketing environment
~consumer behavior
~market targeting and positioning
~product decisions
~marketing mix.
The notes are very short ,clear and eligible for any diploma student taking business management course.
School of Business
BBM 224 Principal of Risk Management and Insurance -Mount Kenya University
BBM 224 Principal of Risk Management and Insurance – Mount Kenya University
Pages:94
File Format:pdf
School of Education Science
Institution: Kenyatta University
Course: Bachelor of science
Pages: 107
File Format: pdf