BBM 212:QUANTITATIVE-TECHNIQUES-MODULE NOTES- Mount Kenya University

Download KNEC Principles and Practice of Marketing Notes (Diploma)
Topics Covered:
Topic 1: Nature and Scope Of Marketing
Topic 2: Marketing Information Systems
Topic 3: Marketing Mix
Topic 4: Product
Topic 5: Price /Pricing
Topic 6: Place/Distribution/Transportation
Topic 7: Promotion/Integrated Marketing/Communication Mix
Topic 8: Customer Care
Topic 9: Emerging Trends and Issues In Marketing

Number of Pages: 116 Pages
File size: 13 MB
Suitable for: Certificate, Diploma, University and Professional Courses