Institution: Mount Kenya University
Course: Bachelor of Commerce
Document Type: PDF
Number of Pages: 146
BSU 305: Research Methods Notes
Institution: University
Course: Bachelor of Commerce
Document Type: PDF
Number of Pages: 62
EES 100: Mathematics for Economists I Notes v2
Kenyatta University
Bachelor of Economics
Pages: 101
File: PDF
Institution: Kenyatta University
Course: Master of Business Administration
Document Type: PDF
Number of Pages: 30
Institution: Mount Kenya University
Course: Bachelor of Education
Document Type: PDF
Number of Pages:59
Institution: Kenyatta University
Course: Bachelor of Economics
Document Type: PDF
Number of Pages:118
Institution: Kenyatta University
Course: Master of Business Administration
Document Type: DOCX
Number of Pages: 168
Institution: Maseno University
Course: Bachelor of Business Administration
Document Type: PDF
Number of Pages:97
Institution: Mount Kenya University
Course: Bachelor of Education
Document Type: PDF
Number of Pages:115
University Resources
EET 100: Introduction to Microeconomics Theory I Notes- Kenyatta University
Institution: University
Course: Bachelor of Commerce
Document Type: PDF
Number of Pages: 107
University Resources
HBC 2205: Intermediate Microeconomics Notes – Jomo Kenyatta University of Agriculture and Technology
HBC 2205: Intermediate Microeconomics Notes – Jomo Kenyatta University of Agriculture and Technology
Institution: Jomo Kenyatta University of Agriculture and Technology
Course: Bachelor of Commerce
Document Type: PDF
Number of Pages:163
Institution: Kenyatta University
Course: Bachelor of Economics
Document Type: DOC
Number of Pages:109
Institution: Kenyatta University
Course: Bachelor of Economics
Document Type: PDF
Number of Pages: 239
(Downloads - 18)
Institution: Kenyatta University
Course: Bachelor of Economics
Document Type: PDF
Number of pages: 81
Institution: Kenyatta University
Course: Bachelor of Economics and Finance
Pages:168
File Format:PDF
Institution: Mount Kenya University
Course: Diploma in Banking
Number of Pages:201
File Format: PDF
Institution: Mount Kenya University
Course: Diploma in Banking
Pages:97
File Format: PDF
University Resources
HPS 2213: Cost Accounting Notes-Jomo Kenyatta University of Agriculture and Technology
Institution: Jomo Kenyatta University of Agriculture and Technology
Course: Bachelor of Commerce
File format: PDF
Number of Pages:211
University Resources
BAC 201 Accounting for Liabilities and Equities Notes – Kenyatta University
BAC 201 Accounting for Liabilities and Equities Notes
Number of Pages: 117 Pages
Topics Covered:
CURRENT LIABILITIES AND CONTINGENCIES
LONG-TERM LIABILITIES
LEASES
STOCKHOLDERS’ EQUITY
DIVIDENDS, CONVERTIBLES, WARRANTS, AND EARNINGS PER Share
Title: EAE 405 Development Planning Notes
Course: Bachelor of Economics
Format: PDF
Page Count: 80 pages
Institution: Mount Kenya University
Course: Bachelor of Commerce
Pages:87
File:pdf
Institution: Mount Kenya University
Course: Finance and Accounting
Pages:71
File:PDF
Institution: Moi University
Course: Bachelor of Business Management
Pages:59
Document Type: PDF
Summary
This is a detailed documentation that discusses marketing beyond mere selling and advertising. It looks at more of the ideas and strategies that creation of consumer value through analysis of goods and services required by them.It consists of
a)Introduction to Marketing
b)The Marketing environment
c)Market segmentation and positioning
dThe marketing mix
e)Product Distribution strategy and
f)The promotion Mix.
Institution: Mount Kenya University
Course: Diploma in Business Management
Pages:82
Summary
Detailed Notes for a diploma student
Covers the whole course outline as entailed below;
~overview of Marketing
~marketing philosophies
~marketing information systems:- research and marketing intelligence
~marketing environment
~consumer behavior
~market targeting and positioning
~product decisions
~marketing mix.
The notes are very short ,clear and eligible for any diploma student taking business management course.
University Resources
BBM 224 Principal of Risk Management and Insurance -Mount Kenya University
BBM 224 Principal of Risk Management and Insurance – Mount Kenya University
Pages:94
File Format:pdf
University Resources
HBC 2202: Introduction to Financial Management Notes – Jomo Kenyatta University
University Resources
EAE 200: Economics of Global Business Lecture Notes – Kenyatta University
University Resources
EAE 202: Financial Instruments and Risk Management Lecture Notes – Kenyatta University
University Resources
UCU 104: Introduction to Entrepreneurship Lecture Notes-Kenyatta University
University Resources
BBM 1101: Introduction to Business Studies Notes – Mount Kenya University
University Resources
DBM 1208: Introduction to Purchasing and Supplies Notes-Mount Kenya University
University Resources
University Resources
DAF 1211: Principles of Risk Management and Insurance Notes-Mount Kenya University
University Resources
DAF1207 Cooperative and Microfinance Management Notes-Mount Kenya University
