Institution: Kenyatta University
Course: Master of Business Administration
Pages: 136
File: PDF
(Downloads - 4)
Institution: Kenyatta University
Course: Master of Business Administration
Pages: 246
File: PDF
Institution: Kenyatta University
Course: Master of Business Administration
Pages:71
File: PDF
Institution: Moi University
Course: Bachelor of Business Management
Pages:59
Document Type: PDF
Summary
This is a detailed documentation that discusses marketing beyond mere selling and advertising. It looks at more of the ideas and strategies that creation of consumer value through analysis of goods and services required by them.It consists of
a)Introduction to Marketing
b)The Marketing environment
c)Market segmentation and positioning
dThe marketing mix
e)Product Distribution strategy and
f)The promotion Mix.
Institution: Mount Kenya University
Course: Diploma in Business Management
Pages:82
Summary
Detailed Notes for a diploma student
Covers the whole course outline as entailed below;
~overview of Marketing
~marketing philosophies
~marketing information systems:- research and marketing intelligence
~marketing environment
~consumer behavior
~market targeting and positioning
~product decisions
~marketing mix.
The notes are very short ,clear and eligible for any diploma student taking business management course.
University Resources
BBM 224 Principal of Risk Management and Insurance -Mount Kenya University
BBM 224 Principal of Risk Management and Insurance – Mount Kenya University
Pages:94
File Format:pdf
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